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“Pepsi. The Choice of a New Generation” (1984–1991)

“Be Young, Have Fun, Drink Pepsi” (1992–1993)

“Generation Next” (1997–1998)

“For Those Who Think Young” (1999–2000)

"Every Pepsi refreshes the world"

(2010 – Present)

Through the years Pepsi has shown a big interest in the young generations.

That particular interest was obvious in the slogans Pepsi chose since it was first established.

Pepsi’s marketing campaigns relied most of the time on young stars such as Michael Jackson, Britney Spear, Justin Timberlake…

That choice wasn’t random at all. The main purpose of choosing young popular singers was to try and reach the young consumers who represented Pepsi’s GOLD MINE.

Today through its outdoor campaign in Australia “Hit Refresh” & its Pepsi Refresh Project in the states, Pepsi is targeting once again young people with fresh brand new idea, who seek change.

By involving them in projects such as Pepsi Refresh Project, the company hopes to give its young costumers a sentiment of partnership in addition to spreading a humane & caring image.

Let us not forget the recruitment process that such projects can bring along the way. Young and talented minds with fresh new ideas will submerge during the project’s duration & Pepsi will be waiting to fish them out from the crowd.

Concerning Pepsi’s huge outdoor advertising campaign in Australia, Pepsi seeks to rain an image of superiority over its competitors by catching the eyes of young potential & even loyal customers were ever they go in Australia.

Once again Pepsi hired the help of known figure (young MTV show hosts).

For this large scale Refresh Campaign Pepsi utilizes classic advertising tools (television ads, billboards, bus sides, street furniture…) all along new technologies such as the internet (HitRefresh.com.au, facebook, twitter…).

Such tools will definitely permit Pepsi to reach a wide range of people young or not.

And by doing so Pepsi will achieve the objectives of its “REFRESH CAMPAIGN”!